This week has been packed with work as we've been going non-stop to get ready for SXSW. Sara came to Boston for the week to contact every single press person going to SXSW. Sleep has definitely become a rarity. Fun news - we got a great publicist for SXSW, David Magdael! He has worked on everything from SPELLBOUND to MAD HOT BALLROOM to WORDPLAY. We also just brought on a sales rep named Roger Kass to help us sell the film. Roger is a smart and funny guy and we've only heard good things about him, so we're excited to have a really strong team!
Our marketing campaign is in full swing now. We made posters, flyers, balloon kits, and really great postcards with balloons slapped to the back. HUGE thanks to all of the people who taped literally thousands of balloons to postcards for us. We even got a class of 4th graders to tape 1,000 balloons for us. Unless, of course, that violates some sort of child labor law. In which case, we were just kidding.
David's first dog.
Roger sporting the always classic balloon T and hat.
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